Kampong Gelam x Westin

HERITAGE OF

KAMPONG GELAM

From royal roots to rebel art, this neighbourhood hides more than meets the eye.

Think you know Kampong Gelam? Think Again

Step into Singapore’s most vibrant heritage precinct, where golden domes meet graffiti walls, and spice-scented air leads you down alleys of art, faith, and rebellion. Led by the ever-curious Void Deck Cat, this game isn’t your usual walking tour - it’s a multi-sensory puzzle adventure through Malay royalty, Arab traders, hipster hideouts, and street art rebels. Ready to decode the secrets behind the Sultan’s gates and the stories inked on every wall?

What you'll get:

Award-winning immersive real-world adventure game
Play at your own pace (takes ~1.5h, not including scheduled breaks at awesome F&B places)
Includes surprise F&B items along the way (we ❤️ indie SG businesses!)
No app needed, played over WhatsApp

This game starts at Golden Landmark Shopping Centre (entrance facing junction of Arab Street and North Bridge Road).

Play the game from 9am to 5pm, 7 days a week.

$32.90

per player (incl. GST)

NUMBER OF PLAYERS

Estimated Time:
1.5 hours to 2 hours
Opening Hours:
9am-5pm, Monday to Sunday
Includes:
Surprise redemption at a local vendor.
Start Point:
Golden Landmark Shopping Centre
End Point:
92 Arab Street

Go beyond the batik and baklava - uncover the rebellious roots and royal secrets of Kampong Gelam.
Decode murals, symbols, and graffiti in one of Singapore’s most Instagrammed precincts.
Discover shophouses with spice trails, secret mosques, and hidden stories behind restored landmarks.
Find the perfect snapshot spots - from mirror-tiled cafés to secret alleys lined with street art.
Experience Kampong Gelam’s living culture through riddles, riddled tales, and surprise local treats.

HOW TO GET HERE

BY CAR/TAXI

Alight at Golden Landmark Shopping Complex .

Head to the entrance facing junction of Arab Street and North Bridge Road.

BY PUBLIC TRANSPORT

Alight at Bugis MRT .

Take Exit B. The Golden Landmark Shopping Complex entrance is approximately a 7-minute walk from Bugis station via Victoria Street.

FREQUENTLY ASKED QUESTIONS

Experience Details

Who is HIDDEN?

The HIDDEN Experience Group blends immersive storytelling with everyday tech to turn cities into playgrounds of discovery. Launched in 2022 by two childhood friends, HIDDEN was born from a shared love of heritage and a mission to make it come alive through games and technology.

Using just your phone, HIDDEN’s self-guided, location-based experiences lead you through vibrant streets, cultural gems, and iconic landmarks, all while unveiling secrets, surprises, and stories hidden in plain sight.

Whether you’re a local seeing your city through fresh eyes or a visitor hoping to go beyond the guidebooks, HIDDEN lets you explore at your own pace - solo or with friends.

No tour guides. Just you, your surroundings and stories waiting to be uncovered.

What is the total duration of the Experience?

The Experience typically takes around 1.5 to 2 hours to complete, depending on the players.

Where will the Experience take place?

The Experience will be held around the Kampong Gelam area.

Are there any restricted areas?

Players do not need to enter any shops, businesses, or areas labelled out-of-bounds, unless specifically instructed.

Gameplay & Structure

Do I need to use a phone or app to play?

The Experience requires each player to have a smartphone with WhatsApp installed. There is no other app download required.

Do I need an active internet connection?

The Experience needs each player to have internet access to receive and submit clues.

How many stations or clues are in the Experience?

There are a total of 12 clues throughout the experience.

What types of challenges are involved?

The Experience consists of mentally stimulating puzzles that require teamwork to solve. The main physical challenge is walking from clue to clue.

How many participants are allowed per team?

You can play solo, but we recommend a team size of 2–5 participants for the best experience. Larger or smaller teams are allowed. Each participant requires their own ticket.

What if I need help in the game?

There is a list of help commands you can use. Type ‘Help’ in the game for the list. Hints are provided if players get stuck or lost, and there is the option to skip the clue if required.

Logistics & Safety

What is the contingency plan for bad weather?

The Experience is fully outdoors, so be sure to bring an umbrella(s) for this experience.

Is there third-party liability insurance?

Yes, all participants are covered under a third-party liability insurance.

What if we need additional help?

If anything unexpected happens or you need to reach someone, players can contact live support via WhatsApp by typing SOS or by calling a help hotline (+65 9722 7244).

Are there any age restrictions for the game?

This game can be played by all ages.

Want to get in touch?

Fill in the form and we’ll get back to you.

hi@hiddenxp.com

+65 88753993

go.hiddenxp.com